CONTRIBUTION AND CHALLENGES OF MSMES: A CASE OF PAURI DISTRICT OF UTTARAKHAND HILLS

MSMEs have been considered as the engine of economic advancement especially for remote and hilly areas like Uttarakhand which less scope heavy industriesdue to various reasons infrastructural gap, inadequate capital, problem raw material, difficult terrain, limited access market etc. The MSME sector has an importantrole play in because with rising education entrepreneurial culture, a growing can utilize local youth creating self-employment large numberat lower capital cost. Moreover due limitations hills generating employment, generate sustainable livelihoods community well promote entrepreneurship use resourceswhich otherwise would left idle boost economy.This study is based on primary data collected from 103 Pauri district endeavour contribution employment generation ofUttarakhand examine issues challenges faced by state. Findings reveal that Micro enterprises account more both case males females followed Small major difficulties these were lengthy paperwork, high cost transportation, bad roads, insufficient demand